Moving from Yahoo! groups to Facebook

Okay, I’ve been using Yahoo! groups (and their earlier incarnations) for several applications. I’ve also used other mailing lists (majordomo, and mailman) for 20 years or so, and none of my communities have used much other than the mailing list provided by Yahoo!. Here are a few notes I wrote up for one of the ones that’s exploring a migration from Web minus one to Facebook:

You can Google “facebook 101” and pick a tutorial or …

1. Go to facebook.com and register.

You need to give them a bit of info — including your birthday and an e-mail address.

Click the link they’ll send you in e-mail and login to the system.

You’ll be asked to set up your profile — listing schools and places you worked, but you can skip that.

You’ll also be asked to “find what friends are already on facebook” by allowing them to login to your webmail account or upload your mail address book. That seemed too invasive to me, so I skipped it.

2. Once past the initial setup, you’ll have a menu that’s pretty clean:

Across the top right: home | account | privacy | logout
Across the top left: Profile (edit) | Friends | Networks | Inbox
Down the left column: Groups, Events, Notes, Posted items, etc. — depending on what you’ve “installed” and configured.

Explore the “account” and “privacy” links and then go to the “edit” link next to “Profile”. I’ve allowed my “networks” to see my profile (privacy settings), but hid my birthday (edit profile).

The defaults are pretty much okay (except maybe for the birthday), if you’re not adding a lot of personal data about yourself.

Click “home” to see information on your facebook contacts. Click “profile” for what others will see about you.

3. Find others on facebook.
You can search (box in upper left) by name and then either send people you find a request to be friends, or just send them a message. [I contacted a niece and nephew, and we can “talk” to each other, but I didn’t ask to become their “friend”. Others, however, do choose to be “friends” with their kids or their kids’ friends.] The difference is whether you want to see their full profile and be notified of their “doings”. If you want that “close connection” with someone, make him/her your friend. But you can carry on a “conversation” with someone who’s not your friend..

4. Join a network – geographically or one based an a “alum.xxx.edu” or “mycompany.com” type e-mail address.

5. Search for groups to join

Use AAUW, NCCWSL, pay equity, etc. for likely candidates. From the “discussions” in the group, you’ll probably find others to befriend.

6. Keep up with your friends through your home page or their profiles

You may get most of your Facebook information through the group pages, but  on your home page (the one when you login or click the “home” link in the upper right) you’ll see notifications of what those in your network are doing (along with a few relatively unobtrusive “ads” that let Facebook keep the lights on).

You may also get e-mail notifications about what folks are doing/posting. If those seem redundant (i.e. you are checking Facebook “often enough” for your purposes), you can turn those off by going to Account (link in upper right) > Notification section and unchecking the things you don’t want to hear about in e-mail.  [There are some applications (e.g. Questions) that insist on sending e-mail that will have to be configured separately if you add them and start getting unwanted e-mail.]
To see what your friends are learning about you, go to your Profile (upper left) and look at your mini-feed. You can configure what’s posted there  (Privacy – upper left > News feed and mini-feed).

To get more detail on a particular friend, click their name or picture to get to their profile.

Update on fundraising

Just a few quick notes about fundraising on Facebook.

The application with the most acceptance is “causes”. But the one that seems most interesting to me is “change”. The first, despite its name, starts with the selection of a nonprofit. The second starts with the end “Empower Youth,” “Achieve Pay Equity” and then allows the network of nonprofits that work on that change to “connect” to those who support the goal.

There are still bugs/holes in the system. The Facebook change application ties back to a completely separate “social networking for good” site at change.org, and there’s an extra step to connect a Facebook profile to a Change.org profile. The folks at Change.org haven’t yet figured out how to connect their “actions” (come to an event, do something on this day) to Facebook so that they show up there. For now the “discussion board” options may be the best way to get the word out about recommended actions. On the other hand, one action that I created as a “once in a lifetime” commitment with no specific time did come through to Facebook. Note that you cannot create the actions in Facebook – you must login to your profile on change.org to do that.

One other piece that’s not so obvious is that the Change application in Facebook allows you to “vote” for a nonprofit tied to a particular change. So, for AAUW members, it’s suggested that you look for the EF, LAF and LTI as the “nonprofits” assigned to a change and add your vote when you “join” the change.

Facebook and the “grand convergence”?

Quoted (?) on the Information Systems Forum (so “I” is either Deborah Elizabeth Finn or Caroline Meeks):

There’s some thought going around that Facebook is going to end up as the de facto front end for a lot of online social networking, and I think that nonprofits should seriously consider a united strategy for creating Facebook widgets.

More info: www.webmasterworld.com/

Fundraising through online social networks

The number of social networks is approaching dizzying numbers. While many are supported by commercial advertising, nonprofits are also experimenting with fundraising through the connections the networks make possible. Web 2.0, after all, goes hand in hand with the viral marketing principles that have risen to prominence in the last few years. [Are you a maven? Where do you get your product/cause recommendations?]

For an interesting, cross-generational, discussion on the topic, see this post from the Non-Profit Tech Blog, www.nonprofittechblog.org, including this post from Heather:

There is a new generation that doesn’t even check their e-mail more than once a month and barely watches TV and doesn’t read newspapers. They are online. They are social networking. The hand-written note is great for the older generations who are used to that and appreciate it, that’s how they have been cultivated, but the younger generation (35-40 and under) is communicating and getting their information in radical new ways. They want you to post a comment on their MySpace or Facebook wall that says “Thanks for the donation!” so everyone else can see they donated (and hey they want to donate too because they want to see their picture on Change’s giving network). They don’t care about the handwritten note (and don’t you dare spam them with direct mail funding appeals… two a year tops)… they’d prefer you save the paper and resources. And this generation has cash and is passionate and just needs a little help learning about nonprofits… because the communications most nonprofits are using now don’t reach them. They are very happy to find a cool new nonprofit on MySpace.

The question, again, is where to devote limited resources — cultivating the current donors and reaching out in new ways for new ones.

Tips for Facebook

This story on Facebook use by adults from this morning’s News and Observer, “Grown-ups like Facebook, too,” should be available to the public for at least a week.

One thing I hadn’t thought of: using your alumni e-mail address can get you connected to a college network. It did emphasize using your “real name,” so I’m still at a loss as to how to create a persona for a group to that would allow folks to befriend that person in order to get group info out to them via RSS and other tools available to “people”.