Just a few quick notes about fundraising on Facebook.
The application with the most acceptance is “causes”. But the one that seems most interesting to me is “change”. The first, despite its name, starts with the selection of a nonprofit. The second starts with the end “Empower Youth,” “Achieve Pay Equity” and then allows the network of nonprofits that work on that change to “connect” to those who support the goal.
There are still bugs/holes in the system. The Facebook change application ties back to a completely separate “social networking for good” site at change.org, and there’s an extra step to connect a Facebook profile to a Change.org profile. The folks at Change.org haven’t yet figured out how to connect their “actions” (come to an event, do something on this day) to Facebook so that they show up there. For now the “discussion board” options may be the best way to get the word out about recommended actions. On the other hand, one action that I created as a “once in a lifetime” commitment with no specific time did come through to Facebook. Note that you cannot create the actions in Facebook – you must login to your profile on change.org to do that.
One other piece that’s not so obvious is that the Change application in Facebook allows you to “vote” for a nonprofit tied to a particular change. So, for AAUW members, it’s suggested that you look for the EF, LAF and LTI as the “nonprofits” assigned to a change and add your vote when you “join” the change.