The Organizational Structure and Governance task force is doing a SWOT analysis for the various levels of the organization. Thinking abou this led me to a SWOT for the group:

Strengths

• Core group of committed, engaged members who care about the outcome of the process

Weaknesses

• Limited diversity in the core group — cultural biases represent our current membership
• Difficulty getting all to the same level of understanding of how the change process has evolved since 2004 (or even 2000)

Opportunities

• Can craft recommendations that offer a radically different way for Association members to organize themselves

Threats

• Current members may silently reject the recommendations and either vote with their feet (by dropping out) or hang on paying only lip service to the change.
• If the new structure (and the entire new brand) is not “sold” well enough to new constituencies, this work will do nothing to stem the historical decline.