AAUW NC has had

• a mailing list open to all members since 1997 or so with more specialized lists (for branch presidents, state leaders) for several years. These are set up as “discussion lists” but only a few people ever post.
• an RSS feed since about 2005  aauwnc.org/feed, which (theoretically) offers a way to subscribe to the news
• a twitter account since 2007 or so (originally set up as a to retweet web site posts marked as “announcements” and encouraging folks to “subscribe via your phone”), twitter.com/aauwnc
• and a Facebook page since ?? (maybe late 2008 or sometime in 2009). facebook.com/aauwnc

These are integrated in the following ways

Tools:

• twitterfeed.com used to read the RSS feed from the web site and repost to twitter
• ping.fm used to post items to Facebook and Twitter at the same time
• tweetree used to read/post as @nes49  – a browser based client that doesn’t have the advanced “listening” features of something like tweetdeck or hootsuite but does have “real names” and threaded discussions which really help me understand the messages.
• twirl used to manage “organization” twitter accounts, making it easy to be both @aauwnc and @ncwu
• The website posts are imported to Facebook using the notes application — doesn’t always work correctly (and seems to be particularly problematic today, sigh).

An  earlier part of the conversation mentioned using Facebook to reach college/university populations. AAUW NC uses it to reach Facebook members in general, and doesn’t gear it for C/U communication in particular. There are many nonmember fans of the page, but few of those are on campuses. They are mostly friends of fans or come from connections through our allied organizations.

None of these communication avenues have a broad reach, and I don’t spend much time on analytics. From anecdotal evidence, I have to believe that the Facebook page is doing a better job of reaching our members. On the other hand, since we’ve set up the page we’ve cut back on our “e-newsletter” publications, and I’m sure we’re missing some people who haven’t “liked” the page, don’t use Facebook at all, and never check the News page on the web site. So we’re going back to basics and looking at better use of a mailing list, which is still the way many people prefer to get their news.  As for nonmembers — twitter and Facebook both reach folks who might not have heard about us otherwise — but we’ve not been  as intentional about the outreach as we might have been.

For more on the general topic of setting up a marketing plan and using new (and old) media, I’d recommend Kivi Leroux Miller’s new book “The Nonprofit Marketing Guide”  (amazon link). It has a number of practical tips, some of which are aimed at larger organizations. But I found it useful to read in the context of a branch/state marketing plan, most of which fall into her “marketing department of one” target audience. See www.nonprofitmarketingguide.com for more. [I'm rereading it now -- let me know if you're interested in a virtual book discussion.]

See also www.aauwnc.org/subscribe.

I’ve seen three different ways branches and states start their presence on Facebook:

• Profile. Someone uses an e-mail address and registers the branch/state as an “individual” in Facebook. That entity has “friends”, posts show up on friends’ walls, and in general it behaves like anyone else on Facebook.
• Group. Someone creates a Group in the branch/state’s name and becomes the “administrator”. The Group has “members” who can see each others names. It can be configured with places for discussions, wall posts, uploading photos, etc. The Group administrator’s posts show up as coming from their “real” name.
• Page. Someone creates a Facebook Page in the branch/state’s name. The Page has “fans” who have said they “like” the Page. Fans can see a few other fans, but can’t browse through them all. The administrator’s posts show up as coming from the Page, not the individual. The Page can be configured to allow fans to post — or not.

I’d recommend against using a Profile for a branch/state Facebook presence. While this may no longer be explicitly counter to Facebook’s terms and conditions, there are just too many places where Facebook assumes that a Profile is for a “person.” It gets confusing to publicize a branch/state with a Profile. For instance, when you (as the branch Profile account) ask someone to be a friend, who, exactly, is doing the ask? Would you be apt to respond to such a request without being able to “see” the real person?

So should you use a group or a page? It depends -

• Pages are better for reaching out to new people and posting public information (say things that appear on your web site — or would appear there if you had a web site). “Liking” a Page is a low risk action for new people: they aren’t giving the Page any additional access to their Profile. However, it does mean that information posted on the page will get into the news stream that they see when they login to Facebook. They will also get messages from the Page — but these will go to the “updates” section, not the “normal” Facebook inbox.
• Groups are better for sharing information with a committed group of people who will “go” to the Group periodically to see what’s new. Group administrators can send messages to the Group members and these will go directly to the main Facebook “inbox” as coming from the Group. You may see your friends’ activities as they post to the Group, but, in general, things posted to the Group stay in the Group.  It’s possible to control access to a Group so that only those with an invitation can join — so a Group could be used as, for example, a virtual yearbook where only members of the branch are allowed access.

So just as you wouldn’t set up a web site when you really need an e-mail list or vice versa, Pages and Groups can have very different niches in your social media strategy. You may want one or the other or you might have reasons to set up both. Multiple people can be named administrators of either: check them out and see how they can improve your AAUW communications both to the public and to current members.

• The icons to access various Facebook applications have moved from the lower left to the left hand column (where they used to be). They replace the “quick links” to show the news from subsets of friends.
• The “notifications” icon has moved from the lower right to the upper left (and is now almost invisible). I’ve yet to see any notifications come in, so I don’t know if it will be move visible when it’s active.
• The only thing left that uses the bottom of the screen is the chat application (which also appears in the left hand menu). I don’t use that, so I’m not sure if there are other changes.
• The confusing News Feed/Live Feed options are still there — but can now be accessed on the upper right of the main content window as “Top News” and “Most Recent”.  By default, as before, Facebook shows the “Top News” chosen by some proprietary algorithm that no doubt uses some metric about how “close” you are to a particular friend and how many other friends have commented on the post. If you want to see everything, click “Most Recent”. [There used to be a way to make “Most Recent” the default. If I find out what that is, I’ll post here.
• Access to your list of friends has changed from the top menu to a topic in the Account menu (at the top right). That’s where you’d go to search for new friends, edit your friend lists, etc.
• The friend lists that used to appear in the left hand column are now a click or two away under the Friends link in that column.

With gajillion Facebook users feeding data to the Facebook developers, I have to believe that these changes were based on usage patterns. For instance, it’s possible that few people “found” the icons at the bottom of the page, and that few people actually used the prominent access to friend lists in the left hand column.

Obviously, change is unsettling — we all have other things to do with the energy it takes to adapt to these changes. But since all gajillion of us do use a single interface, our choices are to adapt as Facebook solves problems that no other company has ever had, or go off and start our own networks where we have more control (and have to spend considerably more energy on the information architecture, user interface, recruiting participants, and other issues). My choice is to stay here — where there’s a much greater probability of finding the folks I’d like to talk to.

For more on the reasons behind the changes, see the Facebook blog.

If you want to help update that “Facebook for AAUW” document, please contact me or one of the other folks listed in the document.

http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan-page-fans/

[I]f you are fan of a lot of Pages, the ones you never made a comment or a “like”, there are good chances you never see the updates in your News Feed

In my experience, this is at least plausible.

What does this mean for you? Well, if you are coming to depend on Facebook for updates on your friends and family, you can also start getting information about organizations, businesses, candidates, and more that interest you. What are the steps?

1. Find a Page and click the “become a Fan” button.
2. Then, engage, people: If you see a post that you like, simply click the “like” link underneath the post. If you have something to add, make a comment!

In other words, in this brave new world we call web 2.0, you have a vote as to what information you see. The way Facebook implements it (analyzing your actions even after you subscribe to content), you can continue to say “yes, this really interests me” even after you make the initial “subscription” decision. It can tell what content “grabs” you and it tries to show you more of the same. This is so much better than the old “check back often to see what’s new” and I encourage you to make the effort to see how it can simplify your information gathering life.

[Of course the pages I'd like to see you engaging with are the ones for AAUW and AAUW NC.]

Anyway, Facebook’s recent change to the “home page” allows users some control over what they as they first bring up Facebook:

• The default “news feed” shows some collection of items that Facebook predicts will be “interesting.” Their algorithm is clearly undergoing some changes and has occasional hiccups when it will emphasize something from a week ago even though you’ve checked Facebook regularly since then.
• With one click you can change the “news feed” to a “live feed” that shows, in most recent first order, all the traffic from your friends — what they posted on their status, notes they wrote on others’  walls, links they posted, pictures they uploaded, friends they made, groups they joined, and more. This is more information than appeared on the old home page, but is closer in spirit than the edited news feed.

Note that both of these view are configurable. Look for an “edit options” down in the lower right. In the news feed options, you can hide friends and fan pages that you don’t want to hear about on a quick check of Facebook. In the live feed you have a “hide” and a “show me more” for both friends and pages. You can also change the 250 default limit on the number of friends who will appear in these feeds. Note that you can still “hide”  friends and pages (and the applications they may use) by clicking the “hide” at the top right of a particular story for the options that pertain to that story. Any users you’d hidden before carry over to the new views.

There’s also an option that some are recommending to configure the home page view by looking at the left hand side and dragging “status updates” to the top of the list, above “News feed”. [You may need to click "more" to see the "status updates".] This, then, shows status updates from your friends — but doesn’t appear to show their other activities that would appear in the “News feed” or “Live feed”. Therefore choose this carefully.

Another option is to create “friend lists” that will then appear in that right hand menu. Add Jane, Sally, John and Paul to a list called “relatives” and you can then click the “relatives” list to get caught up on all of them. Spend some time thinking about how you group your friends, maybe who you’d expect to see at the same party, put them into groups and then you can click through to see their content in the context of each others remarks. This doesn’t prevent you from “introducing” someone from one area of your life to someone from another area (one of the key benefits of Facebook), but it may cut down on the information overload — especially if you have a “really important” list that you drag to the top of the left hand column so posts about those folks will be what you see when you start Facebook.

So, keep in mind that Facebook is offering a way to “follow” friends and acquaintances that is sometimes hard for our brains to absorb — particularly for those of us who remember when phone calls were expensive and communicating over long distances usually involved paper. Facebook  hasn’t figured it out perfectly, but they’re trying. Take some time to experiment with different options and find one that works for you and the circle of friends and organizations you’ve chosen to follow. And be prepared to change again in a few months.

In 2007, in response to the culture change to have more information immediately available, we also tried using twitter to get information out from the floor of the convention. Louse (@weegspin), Kate (@skeggy), and I (@nes49) were pretty much shouting into the void, though — there was no real way to get the word out to the members that another information stream existed. See the report on that experiment.

This year, however, there was a rich “twitter stream” on all aspects of the convention. Staff and members both contributed, and while there was limited “conversation” with the folks back home, at least the word got out to many who were able to follow along. See the transcript.

What changed? Here’s my list:

1. Facebook happened. In the spring of 2007 a student from Alabama had started the first (and still the largest) AAUW Facebook group. After the 2007 convention, a second group was started by students from Illinois Iowa to help unite the younger members.  Starting in the fall of 2007, Facebook started attracting the “not so younger” members who were able to find each other, and they started conversations on how to use Facebook to advance the mission. The 2009 convention itself had a group.
2. AAUW started a blog in early 2008. The staff’s use of “web 2.0″ technology to raise awareness and support conversations legitimized the use of “putting unfiltered information into the public domain” in addition to the tightly controlled e-mail lists and the properly more formal research reports and www.aauw.org in general.
3. In late 2008, AAUW committed to sponsor the Feminism 2.0 conference, and that conference in February, 2009, demonstrated the possibilities of both blogging and micro-blogging to forge connections and build support for a wide range of issues on the feminist agenda.
4. So by June 2009, we had folks with blogs, facebook profiles, twitter, flickr and more who were ready to report back to the members at home about all that was going on. More than that, they could find each other and share photos, comments, and updates. I don’t know all that went into the staff’s decision not to publish a daily “newspaper” about the convention — but I think the coverage was pretty good without that extremely labor intensive project. Of course we’re still using e-mail lists and other tools to gather information for state newsletters and web sites, and more will be coming out in the next few weeks. But I think we did a credible job of getting the flavor of convention to those who couldn’t attend but were engaged enough to follow the information stream.

Again, I’m just seeing part of the elephant, but I have to give credit to Linda Hallman who took over as ED in January 2008 for supporting a culture that allowed this experimentation by the staff. Thanks, of course, to all the staff members and volunteers who participated. After such a big disappointment with twitter in 2007, this 2009 information sharing has been great.

I wonder what things will look like in 2011…

The Fem2.0 conference brought it back to my attention (though I still think scrolling the #fem2 tweets on the screen behind the panelists was more distracting than valuable, and the twitter based meetings were *really* low on signal to noise). Also that meeting helped put twitter on the AAUW radar, so there’s now an “official” @aauw twitter stream and a few of the staff chime in on their own. I’ve still no evidence that AAUW members in general are into twitter — I expect (as I found in 2007) that the number of AAUW twitterers compares to the number of AAUW Facebook users about the way twitter/facebook has penetrated the general population. That might be down from the 1:100 ratio to more like 1:30 — but with only on the order of 1000 folks on Facebook who identify with AAUW, I’m not convinced there’d be a big payoff for twitter. [But then, I remember crying as I was leaving the "younger members session" in Phoenix in 2007 -- the panel said "use text messaging" but my note about twittering the convention was rejected as  inappropriate for the Convention Daily.]

We’ll see if I stick with it (and can control the time sink). Two new tools may help:

• The Firefox add in Shareaholic. Almost a one-click tweet of an interesting link. Let me know if you find those annoying. I still do use del.icio.us for things of lasting value (particularly tag aauwtech).
• Web interface tweetree.com. This is something like twitter.com on steroids –
  • gives additional info on links including showing  the media links as pix or videos,
  • has a box to do a search directly (instead of moving over to search.twitter.com),
  • shows (as best as it can figure) the original message when a friend posts an @reply,
  • supports retweet directly (without copy/paste),
  • and more.

I’m still being circumspect about following other folks – so don’t take it personally, just consider my borderline ADD and twitter @nes49 to get my attention (or, as my twitter profile still says, find me on Facebook).

My background for the conference (which I guess I am thinking of as mix of web 2.0 and feminism) includes

• Working on web minus 1 strategies for using technology to connect people since 1982.
• Using web 1.0 strategies to connect feminists, in particular, since 1996
• Using web 2.0 strategies for feminists and other organizations since 2005.
• Supporting the NC Women United coalition with web/virtual office strategies since 2002 when the nonprofit that had been managing that organization’s projects lost its funding.

I’m a fan of WordPress and Facebook. I’m a twitter dropout (but for limited use of twitterfeed). I’ve been a noisy advocate for better use of technology at AAUW since 2001, and am currently serving as admin of the largest AAUW Facebook group which is about to pass 1000 members.

I hope to connect with new folks and learn new strategies to

• promote AAUW’s mission and feminist goals
• learn how to better use 2.0 strategies for fundraising
• engage volunteers, particularly feminists (of all generations)
• keep up with the whirlwind pace of new techniques that help us all share information without succumbing to information overload.

So, as you can see, I’m a “work on the plumbing” kind of person — not much feminist theory in my background, and I’ll let others do the heavy lifting of crafting positions that I’m glad to help publicize.

I’m looking forward to the day!

I’ve also set up a tab to access my Google docs –makes sense not to have that cluttering the main page since I think of it as a completely separate application.

A week or so ago, the tab navigation (at the top) changed to links on a left-hand sidebar. This apparently has something to do with Google’s earlier announcement of Open Social and their desire to reserve some screen real estate for updates like those that Facebook displays on your home page. But for me at the moment, the whole left-hand sidebar has just two links — a silly waste of space.

In the notice about the change, the unofficial Google blog says:

If you have the new version, but you prefer the previous interface, go to the settings page and select English (UK) from the list of languages. Please note that this is just a temporary fix.

Works for me, for now.

I guess the question is “When will the grand convergence come, and how will it fit on my 1400×1050 screen and my 1949-model brain?” For now, when I want to see updates from my contacts, I go to Facebook (not twitter, not friendfeed, not Google). When I want a quick overview of the world around me, I go to iGoogle (not Facebook).

When “real world” applications and “applications affecting contacts” start to run on the same platform, what will the UI look like to keep those different classes of applications both displayed in a way that makes sense?  Will my screen or my head explode first?

Notes:

• You can get the list of all members from the “edit officers” page.
• My version of Excel (2002) isn’t working too well with non ASCII characters in names. If anyone knows a UTF-8 converter that could be used here (to, say, remove diacritical marks and such — we’re not dealing with huge amounts of non-ASCII data), please let me know.
• There’s nothing but name and network here. But if you’ve got another list of stakeholders, it might be able to match your Facebook supporters with that.
• Networks don’t show for some folks. It may be a problem with people who are in more than one network — haven’t really investigated.


# convert list of members (most recent to earliest) from a facebook group
# format
# First{additional} Last {(Network)}
# to the format
# Number:First{additional}:Last{:Network}
# where number is earliest to most recent

sed 's/make officer//' | # delete cruft
sed 's/^ *\* //' | # delete more cruft
awk '{printf "%s\t%s\n", NR,$0}' | # number lines
sort -nr | sed 's/^[0-9]*.//' | # print in order of last to first then delete numbers
awk '{printf "%s:%s\n", NR, $0}' | # renumber in the order folks joined the group, with number as first field
sed 's/ \([A-Z][^ ]*\) (/:\1:/' | # if a network, put separators before last name and network
sed 's/ \([A-Z][a-z]*\)$/:\1/' | # if no network, put separator before last name
sed 's/)//' # delete trailing ) for lines with a network